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How to set up an ETSY shop to sell digital products

Updated: Mar 9, 2023

Setting up an Etsy shop is a good way to make money from your digital products, but it can be tricky. In this blog post we'll cover everything you need to know about getting started with an Etsy shop and selling your products online.

Set up your shop on Etsy.

Etsy is a marketplace for handmade, vintage and craft supplies. It's where you can buy and sell unique items directly from your favourite sellers.

Etsy was founded in 2005 by a group of artists, designers and craftspeople in Brooklyn who wanted to create a space where artisans could sell their work online. Etsy's mission is to reimagine commerce in ways that build a more fulfilling, lasting world - where each purchase supports independent artists and makers around the world. As part of this mission, Etsy has grown into one of the world's most vibrant handmade marketplaces: over 40 million members worldwide shop on Etsy every month; millions more visit our platform to connect with sellers and make an impact through our online classes or social good initiatives like Open Craft (creating opportunities for people without access).

Pick a name that's memorable and easy for people to search for.

One of the most important things you can do when setting up your Etsy shop is to pick a name that's memorable and easy for people to search for.

You want your customers to be able to find what they're looking for in their search results, so it's crucial that you choose a good title for your product listings. You also want it to be unique: if someone else has already taken the same name, then how will anyone know which one is yours? Make sure that no one else owns the domain name before registering it yourself!

If you're using a business name, make sure it's trademarked.

If you're using a business name, make sure it's trademarked.

A trademark is a word or phrase that identifies the source of your product. It can be anything from the name of your company or brand to an individual product feature (like "Swiss chocolate"). A trademarked name refers to any word or phrase that has been officially registered with the United States Patent and Trademark Office (USPTO). This means that if someone else tries to use it in their own marketing materials, they run afoul of federal law--and could risk having their own trademarks revoked!

Design your logo and banner.

You will want to make sure that your logo is simple and not too busy. A busy logo can be difficult to read, which could lead potential customers away from your store. You also need to make sure that the logo is relevant and appropriate for your business. A generic looking logo will not help people remember who you are or what they should buy from you in the future!

Finally, make sure that your design is unique enough so that no one else has anything like it out there already--and if they do, then take another look at how yours compares!

Choose the products you'll sell and write descriptions for each one.


  • Choose the products you'll sell and write descriptions for each one.

  • Make sure your products are unique, or at least not something that can be easily found elsewhere on the internet. Your customers will be able to tell if you've ripped off someone else's work, so make sure all of your content is original and comes from a place of passion (not just a desire to make money).

  • Write descriptions that explain the product in detail but also use keywords that people would search for when looking at this kind of thing online--this helps with SEO (search engine optimization), which means it will get more views! But don't use too many keywords; otherwise it looks like spam! And finally: Make sure your product is high quality so people trust what they're buying from you and come back again in the future!

Take good photos of your product and make sure they look appealing to consumers.

The first step to creating an ETSY shop is to take good photos of your product, which will help sell it. You'll want to make sure that the photos are high quality and appealing to consumers. To do this, use a good camera and tripod, natural lighting if possible (preferably sunlight), and clean backgrounds without any distracting elements in them. Take photos from different angles so that customers can see all sides of what they're buying--this will also help prevent returns because people don't like how their products look when they receive them! If possible use white backgrounds instead of coloured ones; this makes it easier for viewers' eyes to focus on products rather than background distractions like wallpapers or posters hanging up behind items being photographed

Create an easily accessible FAQs page with the most common questions you get asked about the product or service you offer.

If you are selling a product or service, it's a good idea to create an easily accessible FAQs page with the most common questions you get asked about your product or service.

For example, if you offer website design services, people will want to know what kind of websites you can build for them and how long it will take. You could write these details into the description of each individual project on your site but this will make things confusing for customers who just want an overview of what they can expect from working with you. Instead, put those details in one place where potential customers can find them quickly and easily: on an FAQs page!

You may also consider including links from your email signature (so that every time someone emails you asking about something specific) or from within other parts of your website where relevant information is located (like contact forms). For example: "If there's anything else I can help with today please don't hesitate - click here [link]!"

This is an especially important tip if your business is centred around a certain niche or community where there might be certain assumptions made about how things work within that niche or community. For example, if I were selling planners related to Christian women who were already members of a private Facebook group where they talked about their faith and spirituality, that could be something I would put as an FAQ because many Christians aren't comfortable talking about their faith outside of those private spaces since it could be considered inappropriate for public consumption in their view (something I am talking about from experience). Creating an FAQ page can help set these expectations so that customers have an idea of what they're getting into before purchasing something from your shop

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